This got some developers thinking and going back to the drawing board to create a sustainable solution: isomorphic web apps.
What are isomorphic web apps?
A fast responding website can make more money in the long run. Look at this blog for more information. One of the most effective ways to build a website which responds quickly, is to convey the majority of business logic to the client side. Due to a design pattern called “Optimistic UI” a fully latency free feeling can be delivered to the end user. This increases the user experience of your website, which translates into end to user satisfaction and better conversion rates. More on the architecture that enables this will be covered in a future blog post.
Faster time to market
One programming language for client and server, one codebase and one team and skillset. Say good-bye to tedious integration of frontend web components into the backend and hello to a substantially faster development process. If this isn’t a concern in your current setup, imagine gaining time to focus on other aspects you sometimes have to compromise on.
Another benefit of the architecture is that isomorphic web apps don’t depend on a constant connection to a server. Hence they are rather robust when users enter a dead zone on the go with their smartphone. Adding the required handling is a piece of cake and the corresponding parameters can easily be configured.
Smartphone apps with a few commands
Want to test the user acceptance with a public POC, but don’t want to break the bank for native app development? The isomorphic web app framework Meteor offers, out of the box native support for creating smartphone apps (iOS, Android & Windows Phone). If it goes well you’ve got a bullet prove business case for your app and already have a working example for your app development team. Isn’t that amazing?
Dedicated community and extensions
Isomorphic apps are growing in demand and so is its community. The dedicated community is constantly developing and maintaining extension packages. Need Facebook Support? There’s a package for that. Want Paypal support? There’s a package for that. Geolocation? I guess you know the answer.
Using this technology gives you a modern feeling web application that can be used offline. It increases User Experience with no compromise as SEO is fully supported. It is cost effective and allows you to build a native mobile app with practically no extra effort. Basically, it is a new way of browsing the Internet, where the focus is on the end user. And as marketer that should be important to you.
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Latest posts by Luca Mele (see all)
- The Frontend Conference Zurich 2016 - September 6, 2016
- Using Meteor to get started with Isomorphic Web Apps - July 28, 2016
- Isomorphic Web Apps and what Digital Marketers should know about them - June 1, 2016